Take the free Authority-to-Revenue Score™ — a quick diagnostic that tells you, plainly, whether your brand attracts clients or quietly pushes them away. In about five minutes, see exactly where your authority converts and where it leaks.
Trusted by entrepreneurs, coaches, consultants, and business owners — and recognized as a top 4 executive branding agency globally.
The real bottleneck is rarely visibility. It's trust. When a prospect lands on your name and can't immediately tell why you're the right choice, the decision stalls — and every marketing dollar has to work that much harder to make up the difference.
You can buy more reach. You can post more often. But if your brand doesn't establish credibility in the first few seconds, attention turns into hesitation, and hesitation turns into someone else's client. Authority is what closes the gap between being seen and being chosen.
The Authority-to-Revenue Score™ measures that gap directly — so you know whether to fix your message, your trust signals, or your visibility first. Take the Assessment
Answer a few short questions (~5 minutes). No prep, no jargon — just honest input about how your brand shows up.
Receive your personalized Authority-to-Revenue Score™ benchmarked against what high-trust brands do well.
Get customized recommendations you can act on immediately — prioritized by impact, not busywork.
About 5 minutes · Personalized results · No cost.
After building personal brands for hundreds of founders and executives, I noticed a pattern that was impossible to ignore.
The businesses winning the best opportunities weren't always the loudest or the most visible. They were the ones people trusted first. Trust came before the pitch, before the proposal, before the price.
So I built the Authority-to-Revenue Score™ — a way to see, clearly and quickly, whether your brand is building that trust or leaving it on the table.
If your work depends on people choosing you with confidence, the Score™ was built for you.
A single, clear figure that shows where your brand stands — and what it's costing or earning you right now.
No vague feedback. A plain-language breakdown of what your score means and why it landed where it did.
The exact trust signals high-converting brands get right.
Prioritized actions to improve your score, fastest wins first.
Ongoing guidance to keep building authority long after your assessment.
You have two paths: grow with a brand that earns trust before you ever speak — or keep working harder to be chosen. The Score™ shows you which one you're on, and how to change it.
Take the Free Authority-to-Revenue Score™